Visit of AXEL SPRINGER

Today we visited AXEL SPRINGER, the largest newspaper and the third-largest magazine publisher in Germany. AXEL SPRINGER has units in 33 countries and generates total revenues of 2,578 million Euros.
Through this visit we could learn about the evolution of the printing methods from its invention of the printing by Gutenberg in 1420 to the most advanced technology used today.
Description of the printing house

The first floor was where the paper rolls were stored. Computerized machines are used to carry and organize the paper storage and distribution the printing machines.

The second floor was where the first phase of the printing process is executed. The computerize version of the newspaper is set up on a metal plate and scanned. The evolution in the printing field is so fast that in just a matter of 25 years the weight of the aluminum plates used in the printing process has been divided by almost 20.

The third floor is the actual printing area is. At this stage the colors used in the newspaper are created. The four basic colors from which the major other are produces are cyan, yellow, magenta and black. The use of these four colors in printing is called quadrichromy (two colors is bichromy)

At the exit doors of the printing house a local newspaper cost 50 to 80 cents and a national newspaper cost 1.50 Euros. The price difference is due to the cost related to the transportation.