Prague's emptiness

Description of the ad
This image shows the city of Prague.

Why I selected it
What is unusual is that you cannot see any ads in it. In fact, you won’t be able to see any billboard or advertising while you walk the streets of Prague, at least in the tourist areas.

Applying IMC concepts
The ban began December 15, 2005. The new city law bans leaflets, flyers and other kinds of non-fixed advertising largely around the city: "Street vendors with leaflets were quite disturbing to tourists, so we decided to push them away from streets in order to make the town more enjoyable for visitors," Deputy Mayor Rudolf BlaÅ3⁄4ek said. We know for a fact that advertising is key for selling products, services and ideas but it seems that for a tourist destination like Prague, is not that important: the focus is the city itself. But then, how can you reach Prague residents? Or they are not important? It is very interesting how they are managing the ads situation. The only ads that I was able to found were in the subway. The ads appealed to a sense of belonging to groups, like Czech advertising is perceived. Also, the ads were simple and direct message, some with a touch of humor.

Cross cultural analysis: how is it different or similar than it would be in the U.S.? In Miami?
In the US every street, every highway and every city is surrounded by advertisements: especially in Miami we have billboards all over the city, flyers, BTL, etc. For my perception Miami doesn’t believe in what the city of Prague is thinking.
Key points

• Prague is a tourist destination.

• A new law prohibits leaflets, flyers and other kinds of non-fixed advertising largely around the city since 2005

Alejandra Troconis D.