Mickey D's Deutschland

When someone thinks about things that are sterotypically American, one of the first things other cultures associate with us is (among other things) McDonald's. I found it interesting when we went to the East Side Gallery on Sunday and after an hour of searching, decided on some good ol' McDonald's. I couldn't figure the menu out, partly because it is all in German, but did figure a few things out. I decided to order the Mini-Schnitzel Happy Meal. It was on a special menu for the European Championship but I am not sure it they have it year round. This is the kind of food that can only be marketed for German audiences. If an American saw Schnitzel on the menu at McDonald's, it would be shocking and would probably not be the thing to order. You have to think about what you are going to sell to specific audiences to get them to go to your business. Sure, McDonald's might get customers with just burgers and chicken nuggets, but the inclusion of items such as schnitzel might make it more personal for them. In case you were wondering, they were delicious. Since I ordered the Happy Meal (I don't eat very big meals) I got a toy that is apparently a DVD for this German Cartoon show. I plan on watching it the moment I get back to Miami.

Arlene Linares