iPod Hall of Fame
Each train station in Berlin has its own character and charm. At the highly populated Friedrichstrasse, which is a train station that connects to 6 different lines of the S-Bahn, one of the many stops seemed like a hall of fame to Apple’s iPod. As I walked out of the train and simply stepped onto the platform, I instantly noticed the bright neon colors that surrounded me. Turning my head from side to side in disbelief from the cheerful and cool atmosphere that I was in, I not only saw the different advertisements for iPods but the fluorescent lights that lit up the ceiling of that section of the station. Each sector was glowing with a distinct cheerful shade.
I chose this specific advertisement because I thought it was very unique the way in which Apple selected the place and way of promotion to present their hit product iPod. The fact that a product can make you feel hip, connected to the latest in music, and your own individual person, is amazing and a great accomplishment on Apple’s part. The detail of where Apple placed the ads is also appealing because many users of the Berlin train station use their iPods while waiting for the train or while traveling on it. Placing these ads at the train station is a perfect spot where other Berliners that may not have been given into to the iPod trend, could feel persuaded to purchase the product.
The prominent IMC concept in this case is advertising. Apple filled this section of the Freidrichstrasse station with over 10 different ads showing their representative male or female dancing to the songs on their iPod. Not only did they place many ads to place emphasize on the iPod but also to create a feeling of animation that was accentuated by the different colored lighting.
The other fascinating thing about this advertisement is that it is global. You can place this ad in China, Brasil, New York, Italy, Australia, India or South Africa and it will be interpreted in the same way: iPod is fun, individualistic, fashionable and entertaining.
The three main points of this iPod advertisement in the Friedrichstrasse station are: 1) the location where Apple placed the ads is ideal, since it is exactly where its target audience moves through, 2) the feeling of amusement the ads and atmosphere created in this section of the train station is the essence of what Apple stands for, 3) the global element of these ads is what many brands or products strive for nowadays with the ever growing globalization.
Each train station in Berlin has its own character and charm. At the highly populated Friedrichstrasse, which is a train station that connects to 6 different lines of the S-Bahn, one of the many stops seemed like a hall of fame to Apple’s iPod. As I walked out of the train and simply stepped onto the platform, I instantly noticed the bright neon colors that surrounded me. Turning my head from side to side in disbelief from the cheerful and cool atmosphere that I was in, I not only saw the different advertisements for iPods but the fluorescent lights that lit up the ceiling of that section of the station. Each sector was glowing with a distinct cheerful shade.
I chose this specific advertisement because I thought it was very unique the way in which Apple selected the place and way of promotion to present their hit product iPod. The fact that a product can make you feel hip, connected to the latest in music, and your own individual person, is amazing and a great accomplishment on Apple’s part. The detail of where Apple placed the ads is also appealing because many users of the Berlin train station use their iPods while waiting for the train or while traveling on it. Placing these ads at the train station is a perfect spot where other Berliners that may not have been given into to the iPod trend, could feel persuaded to purchase the product.
The prominent IMC concept in this case is advertising. Apple filled this section of the Freidrichstrasse station with over 10 different ads showing their representative male or female dancing to the songs on their iPod. Not only did they place many ads to place emphasize on the iPod but also to create a feeling of animation that was accentuated by the different colored lighting.
The other fascinating thing about this advertisement is that it is global. You can place this ad in China, Brasil, New York, Italy, Australia, India or South Africa and it will be interpreted in the same way: iPod is fun, individualistic, fashionable and entertaining.
The three main points of this iPod advertisement in the Friedrichstrasse station are: 1) the location where Apple placed the ads is ideal, since it is exactly where its target audience moves through, 2) the feeling of amusement the ads and atmosphere created in this section of the train station is the essence of what Apple stands for, 3) the global element of these ads is what many brands or products strive for nowadays with the ever growing globalization.
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