GIB AIDS KEINE CHANCE = DON’T GIVE AIDS A CHANCE
Throughout our weeks in Berlin I noticed these ads for an AIDS campaign in different underground metro stations and found them ‘attention grabbing.’ Communication campaigns against this disease are hard to produce, since it is such a “sensitive” subject. Not everyone is willing to talk about it publicly and it is hard to find effective ways to motivate people to use protection.
As a future professional in the Communications field, I believe that part of delivering an effective campaign is to get the consumers’ attention through messages and visuals that will ‘stick’ in their minds. As I kept running into these posters I thought: “Wow, I don’t know any German, but given by the pictures I can understand part of the message of the campaign.” I also found creative that they did several posters with different pictures, yet following the same concept: fruits and vegetables with condoms on. I even interpreted from these ads that by using fruits and vegetables in the pictures, they are trying to communicate that using protection should be as common as eating fruits and veggies.
It would be interesting to see how Americans would react to this campaign. The visuals are pretty much ‘in your face’ and I wonder how people might react to it. As it would also be interesting to know how Germans’ took this campaign.
Throughout our weeks in Berlin I noticed these ads for an AIDS campaign in different underground metro stations and found them ‘attention grabbing.’ Communication campaigns against this disease are hard to produce, since it is such a “sensitive” subject. Not everyone is willing to talk about it publicly and it is hard to find effective ways to motivate people to use protection.
As a future professional in the Communications field, I believe that part of delivering an effective campaign is to get the consumers’ attention through messages and visuals that will ‘stick’ in their minds. As I kept running into these posters I thought: “Wow, I don’t know any German, but given by the pictures I can understand part of the message of the campaign.” I also found creative that they did several posters with different pictures, yet following the same concept: fruits and vegetables with condoms on. I even interpreted from these ads that by using fruits and vegetables in the pictures, they are trying to communicate that using protection should be as common as eating fruits and veggies.
It would be interesting to see how Americans would react to this campaign. The visuals are pretty much ‘in your face’ and I wonder how people might react to it. As it would also be interesting to know how Germans’ took this campaign.
Key points:
· It is an interesting, “attention grabbing” campaign
· Communicates a clear message through different posters
· How do people react to it?
· It is an interesting, “attention grabbing” campaign
· Communicates a clear message through different posters
· How do people react to it?
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