Even In The Bathroom~

An interesting thing I noticed while I was in the bathroom at one of the S-Bahn stations was the use of advertising in the bathrooms. After washing my hands and using the towels to dry them, I noticed that I was wiping my hands with advertising. What a creative concept!
I have never seen this before until Berlin, and think it's a great idea. Did I unfold the crumbled paper to read what the advertisement said after I used it? No...But for one, I can't read German. For two, had it been in English, I probably would have spent more time looking at the advertisements as the paper was being unfolded into my hands by the machine.
I'm not sure of the cost of printing on this type of paper, but I would assume it doesn't come cheap. I was talking to another student about the use of the advertisements on the paper, and they said that they thought the advertising would get old, and that eventually people would no longer look at them. Personally, part of advertising is just that, making people keep looking. So as ads got old on the paper, changing them would be a helpful idea, as well as maybe changing color, and then who knows what would come out the next time you go to dry your hands!
I think this type of communication would open up many doors in the US in terms of advertising, and give creative people another frame of mind to explore as the world of advertising becomes harder and harder to reach its target. If only I could read German and understand what was being advertised to me!!!!!