Potsdamer Platz is equivalent to New York’s Times Square. They have loud advertisements, big billboards with brilliant colors, and spectacular lighting. I chose the eBay ad that’s right across the U-Bahn station. The ad takes up the whole wall of a bank building; it’s very big. Picture an ad on Times Square for Calving Klein, it usually takes up a whole block! The ad is in German and it reads, “Berlin, Berlin, wir jubeln in Berlin!” The ad means, “Berlin, Berlin, we’re jubilant in Berlin!” There are many people with smiling faces and their hands up in the air with joy. Protruding from the top of the ad, there are two huge fists with torn paper at the bottom. It looks like the hands are ripping through the billboard with excitement. Looking at the ad just makes you feel happy. I was emotionally connected towards it. It made me feel good. Obviously, they are excited for eBay and how useful it has been for them.
It is located in the heart of Potsdmer Platz where a lot of tourist and locals hang out. It was the only ad I saw like this, but I feel they positioned it in a great area. They used their knowledge of the area to place the ad where most people would run across it. It promotes eBay as being a great medium to sell and buy products. You can’t miss the ad no matter where you are in Potsdamer. There are always people around that area. The law of average claims that at least half of the people who see it, will use it. It looks like a very expensive ad simply because of the location it’s in, and the space it covers. I liked the ad because it was very creative and different. It stands out, and gets you to “feel” the message.
No comments:
Post a Comment