Advertising on water!

While studying abroad in Berlin, Prof. Villar took us on a boat tour through the city. It was very interesting to see the city from a different perspective such as the museums and other buildings, especially from the river. It wasn’t surprising to see different advertisement on the river but only one stood out because the other advertisements we small and hardly noticeable. There are many advertising mediums and one of the advertisements I saw that I thought was very interesting and different was one I saw on the boat tour.

            While we were riding on the boat, I saw a green river boat with an advertisement of Berliner Pilsner. The boat was painted green and on the exterior was a huge sign with the name of the beer and their logo that is a bear holding a tray of beer.

I found it very interesting because this was the only boat I saw that had a massive advertisement all over it.

This is a great idea because it targets all the customers on riverboat tours and anyone who is having lunch or drinks anywhere around the river. Also, if customers are enjoying the city of Berlin on a riverboat tour, why not enjoy a cold Berliner Pilsner while enjoying the sights under the sun.

It is very important to find unique ways to advertise because there is so many advertisements that many of them do not stand out. In this situation, everything about the advertisement, from the green boat to selling it on all the boats, is a very different way to attract beer drinkers.

We talked in class about using different advertising mediums and this is a unique way to advertise because this is the only massive advertising I saw on the river. I have been seeing advertisements everywhere in Berlin and I thought it was a unique way to advertise on the water. I definitely ordered a drink after seeing that. PROST!